Media Relations Strategy
In October 2020, Office App (now part of HqO) appointed Bloxspring to help elevate the company’s profile amongst buyers and investors.
Despite being one of the leading tenant and employee engagement platforms, the firm had yet to create any sort of brand awareness within the media. It was Bloxspring’s job to change that.
We built a clear thought leadership press plan, looking at where Office App could offer different perspectives to its competitors.
The result was over 50 pieces of high-quality press coverage in 18 months. HqO remarked that the growth in brand profile was one of the reasons it bought Office App, and following the acquisition kept Bloxspring on to run UK PR.