World’s Definitive Hybrid Working Study
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Messaging & Proposition
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Media Relations Strategy
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Marcomms Strategy
THE BRIEF
Leesman, the world’s leading independent analysts of workplace experience, had a big idea: to cut through all the conjecture and opinion about hybrid working and embark on a three year study that actually provided some clarity. Turning that idea into a reality however, would require just the right partner. Cue Bloxspring.
THE OUTCOME
We started with the foundations, helping Leesman define positioning and then stakeholder messaging. With those key elements in place, we secured academic partnerships and ambassadors, as well as national media partnerships, and then got to work with brand building activities, including penning film scripts and press announcements. Bloxspring’s ability to manage multiple workstreams, deadlines and stakeholder groups, has been key in helping Leesman turn an idea into a world-leading reality.
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