Media Relations Strategy
Hococo’s tenant relationship management software had won fans across the Nordics. Now it was time to take the offer further afield. The UK was the obvious new market, but trying to launch in a new country, elevate brand awareness and build trust with UK buyers was going to be a tough challenge. Hococo turned to Bloxspring to help.
We proposed a thought leadership series written by Hococo’s leadership team, published via LinkedIn and focusing on key issues facing UK residential owners, managers and communities. By aligning the team with live issues, debates and topics, we were able to help Hococo be seen as a trusted, domestic player and build a growing network across the UK.