Customer Target Mapping
Mark Smukler, Co-Founder of building amenity platform Bixby – acquired by Hello Alfred in 2019 - launched a new venture, Flow in the summer of 2021. To build early traction with potential real estate partners, Mark needed an engaging press launch campaign and appointed Bloxspring for the task. As a brand new concept launched to cater to post-pandemic London, it was particularly vital that Flow’s proposition was clearly and effectively articulated.
Bloxspring secured a wave of press coverage about Flow’s launch in major industry titles. To maintain the momentum, this was followed up with both written and podcast interviews with leading technology publications. Mark was also featured in New York’s Mann Report magazine and another leading technology publication, helping put Flow well and truly on the map.