Mark Smukler, Co-Founder of building amenity platform Bixby – acquired by Hello Alfred in 2019 - launched a new venture, Flow in the summer of 2021. To build early traction with potential real estate partners, Mark needed an engaging press launch campaign and appointed Bloxspring for the task. As a brand new concept launched to cater to post-pandemic London, it was particularly vital that Flow’s proposition was clearly and effectively articulated.