Note from our CEO

Back in 2020, we started Bloxspring with a simple vision: the world’s largest sector needs and deserves its own agency. It was true then and even more so now. You may know us from our roots in proptech. But our future is in built world innovation.
Why the change?
Building a company takes a lot of zigging and zagging. We’ve had our fair share. But now’s the start of the next chapter – one that needed a complete reboot. Bloxspring has totally transformed from our earliest version – a PR agency for proptech companies. The truth is we had built a great agency. But we knew we could be so much more.
Everything was up for change except one thing: our name. Bloxspring has and will always be synonymous with creating unstoppable momentum for visionary companies reimagining the built world. It just so happens we narrowed into technology to get started. But here’s the thing: innovation is happening at every level, every stage and every corner of the built world ecosystem.
To capitalise, we had to make changes.
A mature brand
It takes a certain audacity to operate in real estate with a bold pink as your hero colour. It served us well – seeing our tote bags pop in a sea of suits at industry events gave us instant brand visibility. But we outgrew it. Our new visual and verbal identity centre on a core theme: creating momentum. To us, momentum is what turns potential into progress. It’s the shift from standing still to moving forward faster, sharper, and with purpose.
Unique framework
An integrated marketing partner entirely devoted to this sector is just what companies were asking for. Now we’re shifting gears. The result of a long journey exploring our approach, unique capabilities, ideal customers and service offering, is our unique framework. BLX is one integrated system fusing strategy, brand and content to increase differentiaion, revenue and impact for built world innovators.
We're not for everyone. But we are for those who aspire to be unforgettable.
Global team
London. New York. Washington D.C. Seattle. Berlin. Dubai. Our team is global in every way: outlook, mindset and location. It plugs us into what’s happening on the ground across our three major markets: North America, Europe and Middle East.
Lastly, my role. As cofounder you wear a lot of hats. For PJ and I, we’ve always had clear segmentation in how we split our roles. Now felt like the right time to make this public and formally take on this expanded role as CEO. I’m not one for vanity titles. This new role is a great honour and opportunity, and with it comes great responsibility.
Where next?
My final thought is this: the built world is ready for transformation and the right story can speed it up. Our belief is strategy, brand and content are the levers companies can control.
The ones that invest will define their categories.
We help them do it.